type: BadgeClass
id: https://api.badgr.io/public/badges/XzCnD5T7TJ-bePUcUnkdxw
name: Product Management Short Course
image:
  id: https://api.badgr.io/public/badges/XzCnD5T7TJ-bePUcUnkdxw/image
description: Badge earners who've successfully completed the General Assembly Product Management Short Course have learned in-demand project management skills to balance business viability, technical feasibility, and customer desire. They can effectively work through product lifecycle navigation, planning and prioritization, metric monitoring, and more. General Assembly Product Management Short Course grads have the confidence and credibility to lead cross-functional initiatives and bring physical and digital products to life.
issuer: https://api.badgr.io/public/issuers/yeCEnjL0RW2EOS_8lQd1jQ
tags: pds
tags: short-course
alignment:
  target name: Product management
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/33740
  target description: Product management involves the strategic oversight of a product's development, determining its purpose, timeline, and features to be created by the engineering department.
  target framework: TALENT_NEURON
  target code: TN-33740
alignment:
  target name: Product development
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/26845
  target description: Product development is the process of creating and introducing new or improved products to the market, encompassing stages such as ideation, design, engineering, testing, and marketing.
  target framework: TALENT_NEURON
  target code: TN-26845
alignment:
  target name: Strategic planning
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/30932
  target description: Strategic planning entails determining an organization's course by establishing objectives, devising tangible measures, and designating resources for lasting targets.
  target framework: TALENT_NEURON
  target code: TN-30932
alignment:
  target name: Customer research
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/46621
  target description: Customer research entails a methodical examination of customer preferences, behaviors, needs, and motivations to guide product development, marketing strategies, and enhance customer experience and satisfaction.
  target framework: TALENT_NEURON
  target code: TN-46621
alignment:
  target name: Market analysis
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/40039
  target description: Market analysis is the process of researching a particular market to identify trends, opportunities, and competitors for informed strategic planning.
  target framework: TALENT_NEURON
  target code: TN-40039
alignment:
  target name: Competitive Benchmarking
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/64453
  target description: Competitive Benchmarking involves comparing a company's offerings and processes against industry leaders to identify best practices, improve performance, and gain a competitive edge.
  target framework: TALENT_NEURON
  target code: TN-64453
alignment:
  target name: User interviews
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/48478
  target description: User interviews refer to structured conversations with users, aiming to gather insights on their experiences, behaviors, and needs for product or service design and improvement.
  target framework: TALENT_NEURON
  target code: TN-48478
alignment:
  target name: User research
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/40140
  target description: User research involves studying target users' needs, behaviors, and motivations to inform product and service design and development.
  target framework: TALENT_NEURON
  target code: TN-40140
alignment:
  target name: Risk identification
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/35407
  target description: Risk identification is the methodical recognition of potential threats that may endanger the success of a project or the achievement of organizational objectives.
  target framework: TALENT_NEURON
  target code: TN-35407
alignment:
  target name: Minimum Viable Product
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/64873
  target description: Minimum Viable Product is a basic version of a product with essential features to test market viability and gather user feedback for future iterations.
  target framework: TALENT_NEURON
  target code: TN-64873
alignment:
  target name: Business roadmaps
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/43845
  target description: Business roadmaps are tactical blueprints outlining a company's objectives, key priorities, and the actions required to attain goals within a defined schedule, directing focus and resource distribution.
  target framework: TALENT_NEURON
  target code: TN-43845
alignment:
  target name: Agile frameworks
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/44706
  target description: Agile frameworks are adaptable methodologies that facilitate teams to respond to changing situations by utilizing incremental, iterative work processes and empirical feedback, promoting flexibility and customer focus in product development.
  target framework: TALENT_NEURON
  target code: TN-44706
alignment:
  target name: Feature-driven development
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/46812
  target description: Feature-driven development is an agile method that centers on delivering client-valued features via iterative increments, emphasizing feature scope, domain modeling, and organized teams.
  target framework: TALENT_NEURON
  target code: TN-46812
alignment:
  target name: Prioritization
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/37278
  target description: Prioritization refers to the process of evaluating the significance of tasks and allocating time and resources accordingly, focusing on the most urgent goals first.
  target framework: TALENT_NEURON
  target code: TN-37278
alignment:
  target name: Product Life Cycle Management
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/65545
  target description: Product Life Cycle Management is the oversight of a product's development, from conception to retirement, ensuring efficiency and competitiveness.
  target framework: TALENT_NEURON
  target code: TN-65545
alignment:
  target name: Stakeholder engagement
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/43576
  target description: Stakeholder engagement is a strategic approach to interacting with, involving, and managing relationships with various stakeholders, promoting mutual understanding and beneficial collaboration.
  target framework: TALENT_NEURON
  target code: TN-43576
alignment:
  target name: Stakeholder management
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/43577
  target description: Stakeholder management entails recognizing, ranking, and efficiently interacting with those who have a stake in a project or organization's results.
  target framework: TALENT_NEURON
  target code: TN-43577
alignment:
  target name: Communication
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/44146
  target description: Communication is the process of exchanging thoughts, data, and emotions via speech, writing, and non-verbal cues, promoting comprehension and productive cooperation.
  target framework: TALENT_NEURON
  target code: TN-44146
alignment:
  target name: Collaboration
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/36710
  target description: Collaboration refers to the process of cooperating with others to accomplish a shared objective, utilizing different viewpoints, abilities, and expertise via open communication and teamwork.
  target framework: TALENT_NEURON
  target code: TN-36710
alignment:
  target name: Design validation
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/48228
  target description: Design validation is the evaluation of a product's design to confirm it adheres to specifications, operates correctly, and successfully achieves its intended purpose.
  target framework: TALENT_NEURON
  target code: TN-48228
alignment:
  target name: Rapid prototyping
  target url: https://generalassembly.badges.parchment.com/skills/talent-neuron/19218
  target description: Rapid prototyping is a process of creating and refining physical or digital models through iterative development, often using 3D printing or software simulation methods.
  target framework: TALENT_NEURON
  target code: TN-19218
criteria:
  id: https://generalassemb.ly/students/courses/product-management-short-course
  narrative: * Introduction to Product Management * Defined what a product is, the role of a product manager, and the key relationships PMs must manage. * Explored the product development cycle, stakeholder collaboration, and data-driven decision-making. * Strategic Planning & Market Understanding * Connected product planning and prioritization to business needs and Objectives and Key Results (OKRs). * Analyzed competitor behavior, market trends, and customer research to identify opportunities and gaps. * Customer Research & Insights * Conducted and prioritized customer research to understand goals, needs, and pain points. * Summarized research findings to extract actionable insights for the product development process. * Product Development & Validation * Validated assumptions and identified risks using prototypes and Minimum Viable Products (MVPs). * Partnered with UX designers to leverage their deliverables in support of product goals. * Developed a product roadmap, organized epics and user stories, and prioritized features for frequent value delivery. * Agile & Collaboration with Developers * Learned the fundamentals of Agile frameworks, including key workflows and technologies used by development teams. * Collaborated effectively with developers by understanding their processes and how to support their work as a PM. * Continuous Discovery & Product Lifecycle Management * Gathered customer insights through ongoing experiments and interviews to continuously improve products. * Used product health data to evaluate lifecycle stages and guide future product directions. * Effective Communication & Stakeholder Management * Applied best practices for working with stakeholders, including clear and persuasive communication. * Prepared and delivered final presentations using professional presentation techniques.